What is purpose mapping?

What is purpose mapping?

In a nutshell, mapping your company’s purpose to the Sustainable Development Goals (SDGs) by listening to key stakeholders to define sustainability priorities that generate shared impact. Post COP26 most people want to get involved and make the world a better place. This is in their work life too. Employees love to be involved. Suppliers are looking to work with like-minded green businesses and partnerships are better made with businesses you share synergies with.

Who is it for?

Responsible businesses big and small that are looking to align their sustainability efforts to the Sustainable Development Goals and engage employees, customers, suppliers and partners in the decision-making process.

How does it work?

Firstly look at identifying stakeholders’ priorities and what they care about the most. Then listen to business representatives to outline sustainability priorities for the company. Finally, cross-reference
data and create a priority matrix to reveal Sustainable Development Goal priorities shared by both stakeholders and the company

Why should you do it?

Every single theme of sustainability matters, we know that. But there’s only so much a company can do to make sure its impact is not scattered but maximised. So we need priorities, and how do we get there?
Focusing on what we’re good at, and engaging with valuable people within the business to see what they value to make sure our priorities are shared with those that matter to us the most. Most of all you need to agree and adopt frameworks like the Sustainable Development Goals to make sure that your impact is clear, measurable and easy to communicate

If you are inspired contact Alice at Prosperah Prosperah | Business Purpose, Sustainability and Social Responsibility